Conference Recording - Short Preview
3rd Annual Pharma Commercial, Digital & SFE
Day 1 - Thursday, 18th of September 2025, Brussels
Yacin Marzouki
Global Omnichannel & customer engagement lead
Bassem Shaweer
Head of Global Digital Business
Sara Tea Di Niro
Marketing Specialist - Patients engagement
Anna Hodko
Business Development Manager
Bekir Basar Ozer
Regional Associate Medical Customer Excellence Director at Shionogi Europe | Medical & Digital Excellence
Iveth Garcés
Head of Bone & Rheumatology assets Europe
Jane Francis
Founder and CEO
Panel Moderator
Chetak Buaria
Vice President - Global Commercial Operations (Oncology)
Julia Azfar
SVP Sales & Marketing
Dr. Dana Bayoun
Health & Business Consultant and Trainer, Former Franchise Manager CV
Susana Bento
Global Omnichannel Operations Lead
Richard Stolwijk
Global Director Data Stewardship and Reporting at Pfizer
Hana Nendl
Global B2B Digital CoE & Omnichannel Lead
Julia Azfar
SVP Sales & Marketing
Michael Baden
Head of Driving Digital Excellence
Chetak Buaria
Vice President - Global Commercial Operations (Oncology)
Dr. Patrick Oehler
Strategic Advisor Pharma AI Coaching, Co-CEO & Co-Founder, Retorio
Alexandros Athanasiou
Head of Marketing Excellence - Japan Oncology Business Unit
Panel Moderator
Bekir Basar Ozer
Regional Associate Medical Customer Excellence Director at Shionogi Europe | Medical & Digital Excellence
Serena Saggini
Commercial & Strategic Business Development
Belén Rueda de lecea
Head of Strategy & Transformation and PMO
Dr. Patrick Oehler
Strategic Advisor Pharma AI Coaching, Co-CEO & Co-Founder, Retorio
Michael Sahyoun
Exceptional Patient Experience Lead, AbbVie BeLux
Topic: WHERE VALUE ALIGNS, IMPACT HAPPENS: UNLEASHING OMNICHANNEL WITH VALUE CIRCLES
Topic: CRACKING THE OMNICHANNEL CODE IN PHARMA, WHAT WORKED AND WHAT DIDN’T
Topic: FROM PATIENT JOURNEY TO DIGITAL IMPACT: BUILDING CONTENT THAT TRULY ENGAGES
Topic: WHEN UNDERSTANDING FAILS: NEW ANSWERS TO PHARMA'S ADHERENCE CRISIS
Topic: BRIDGING THE GAP: CUSTOMER EXCELLENCE AND MEDICAL EXCELLENCE WORKING TOGETHER
Topic: DRIVING LAUNCH EXCELLENCE IN PHARMA: STRATEGIES FOR OPTIMAL PERFORMANCE MANAGEMENT
Topic: REVERSING THE TREND: THE ROLE OF LAUNCH EXCELLENCE IN REDUCING THE TIME TO PATIENT ACCESS
Topic: DIGITAL MARKETING: INTEGRATING DIGITAL CHANNELS IN A CHANGING LANDSCAPE
Topic: REDEFINING CUSTOMER EXPERIENCE: THRIVING IN THE OMNICHANNEL ERA
Topic: SALES FORCE EFFECTIVENESS: BEYOND THE EASY, THE BIASED, AND THE OBVIOUS
Topic: MAXIMIZE (BRAND) ROI AND DRIVE GLOBAL/LOCAL ALIGNMENT THROUGH A DIGITAL CHANNEL EXCELLENCE FRAMEWORK
Topic: AI-DRIVEN EXCELLENCE: TRANSFORMING PHARMA LAUNCHES FOR THE FUTURE
Topic: ENOUGH WITH THE AI HYPE - HOW TO SCALE PERSONALIZED AI COACHING FOR PHARMA FIELD TEAMS TO DRIVE REAL COMMERCIAL EXCELLENCE
Topic: MARKETING MAVERICKS: CULTIVATING TALENT TO NAVIGATE PHARMA'S FUTURE
Topic: PATIENT CENTRICITY: MOVING TOWARD PERSONALIZED HEALTHCARE SOLUTIONS
Day 2 - Friday, 19th of September 2025, Brussels
Marisa Muninger
Global Omnichannel Business Partner Specialty Care-Neurology
Richard Stolwijk
Global Director Data Stewardship and Reporting at Pfizer
Pierre Metrailler
CEO at Onomi & SpotMe
Ashish Chandra Saxena
Global Capability Owner (GCO) Customer Targeting & Engagement Planning
Cristina Halunga
Global Omnichannel Operations Lead
David Douek
Head of Ariya AI and Digital at phamax
Panel Moderator
Hana Nendl
Global B2B Digital CoE & Omnichannel Lead
Bassem Shaweer
Head of Global Digital Business
Marisa Muninger
Global Omnichannel Business Partner Specialty Care-Neurology
Angeliki Nikoli
Global Head of Neuromodulators Franchise
Pierre Geiger
Partner at TPLD
Dr. Dana Bayoun
Health & Business Consultant and Trainer, Former Franchise Manager CV
Panel Moderator
Yacin Marzouki
Global Omnichannel & customer engagement lead
David Douek
Head of Ariya AI and Digital at phamax
Pierre Geiger
Partner at TPLD
Tajana Nizic
Omnichannel Engagement Partner
Topic: ONE WORLD, MANY VOICES: IMPLEMENTING EFFECTIVE OMNICHANNEL STRATEGIES IN DIVERSE MARKETS
Topic: DATA QUALITY IS PARAMOUNT FOR SUCCESSFUL OMNICHANNEL/ AI OUTCOMES